Channel 9 Twitter fail

fail media stupidity technology

Now that we’ve had some success tackling the big issues, time to turn our sights on Channel 9, free to air broadcaster of cricket in Australia. Currently one of the major sponsors of cricket is mobile phone company Three. They have a promotion where you can get free access to Twitter for a period of time if you sign up (or something). Channel 9 have an info-graphic thingo to promote this and they are promoting their Twitter username as:

@ninecommentaryteam (have a look at how many people are attempting to tweet this address)

Problem is that this doesn’t exist, so fail on their part. OK, people make mistakes and maybe the guy who does the screen graphics got some dud info. The real username is actually @9commentaryteam.

But what gets me is that the real username has actually tweeted three fifths of bugger all. Their last tweet was the 7th of Feb (today is the 14th), and prior to that it was the 29th Jan.

So why promote this way of interacting with you when you’re not really into the whole tweeting thing anyway? If anything it just makes you look stupid, you’re better off not trying at all. Fail!