As long as the user has internet access
The geography stats will be a bit warped
Google Analytics is a great tool to show you where in the world your visitors are coming from. If you’re using it on an intranet site then you probably won’t end up with the same detailed results (even if you have a multi-national company). It all depends how your internal get access to the internet. Depending on the size and geographic spread of your organisation you might have 1 or hundreds of connections to the internet. These connections from the inside to the outside world is what will appear in the stats. For example if you have 200 users in the Sydney office but they all share one outbound internet connection, the Google machine will do it’s best to determine the location of the external IP address of that connection and will just show that on the map. Well makes sense in such a simple scenario – all the users are in the one office!
But imagine if it gets a bit more complicated and you have users all over the country but they all access the internet via just 1 or 2 connections (for security reasons, cost reasons, crazy network admin reasons, whatever), then you’re only going to see ‘location’ for each external IP address that shows when your users are accessing the internet.
Remember it takes a few hours before your stats will appear
This is the same as for any web site, be patient before worrying that the code hasn’t been installed correctly. If you can View –> Source on the generated page and find the source code it should all be working.
You might have to fudge the internal URL to add a new site
Do you really want to do this?
You won’t get any SharePoint specific stats
Google Analytics doesn’t know anything about SharePoint and won’t treat it any differently to a normal website. So you’re not going to get any special stats on number of documents uploaded, number of content types in use, disk storage, most active users etc. For something like that you will have to fork out dollars and use a product like Nintex Reporting.
But I don’t have access to the master page
I’d love to hear of your success or wrangling with Google Analytics on internal websites, particularly SharePoint. Leave me a comment below.