Why use Dynamics CRM as a platform for xRM development?

For a few years now, COTS based solutions have been all the rage – taking an existing off the shelf product and configuring and customising it to meet your organisation’s needs rather than build from scratch. Stand on the shoulders of giants! This article does a pretty good job of articulating the pros and cons of using Microsoft Dynamics CRM 2011 / 2013 as that platform for your organisation’s needs.