Masterchef Tweet sport

There’s a new sport in town – tweeting about the hit TV show Masterchef (on Australian television) while it’s being aired. OK tweeting about a TV show isn’t new, but the sheer volume of #masterchef tweets is crazy. It’s made the top 10 global trending topics every episode that it has been on (to my knowledge), and this is just the start of the season. It certainly adds a new dimension to the show – phone or laptop nearby, monitoring hilarious and bitchy comments in real time while watching this…

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