Why Free-to-Air TV matches are not HD

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digital tv ratings sport technology tv

In the ultimate of first-world-problems, free to air NRL matches in Australia are broadcast in standard definition (SD), much to the annoyance of anyone with a decent pair of eyes. At the same time as a big game of footy is being broadcast, Channel 9 are bound to be utilising their High Definition (HD) channel for something really spectacular – like a re-run of an old Elizabeth Taylor movie from 19 diggity 8. No disrespect to Liz, but the fast paced action of sport is better suited for the HD ch…

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Masterchef Tweet sport

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masterchef media tv

There’s a new sport in town – tweeting about the hit TV show Masterchef (on Australian television) while it’s being aired. OK tweeting about a TV show isn’t new, but the sheer volume of #masterchef tweets is crazy. It’s made the top 10 global trending topics every episode that it has been on (to my knowledge), and this is just the start of the season. It certainly adds a new dimension to the show – phone or laptop nearby, monitoring hilarious and bitchy comments in real time while watching this…

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